Do you have Special small business programs for tough times?
"In the business world, everyone is paid in two coins: cash and experience. Take the experience first; the cash will come later." : Harold Geneen
This article is especially for women entrepreneurs. Here Sharon Killion A multi-award winning sales and lead generation expert will tell you about how you can survive in tough time with special business program
Women Entrepreneurs: Are You Losing Business by Not Having a Platinum Style Program?
You're probably asking what do you mean by Platinum? Well, what do you think of when you think of Platinum? Most of us think of words like "Rare" "Special" "Exclusive" and "The Best" because platinum is such a rare and expensive commodity. Here in South Africa where it's mined; it's definitely in the news often.
Platinum is a state of mind. In both your business and your life.
Any service oriented Female Entrepreneur can add a Platinum Style Program or VIP program to their already existing business. Even retail stores can do this. You already have Platinum Clients. You just haven't acknowledged them as such more than likely. Normally your Platinum Clients or VIP clients will be in the top 20 percent of your "list" or database who bring you 80 percent of your revenues. All businesses experience this.
Take a look at ways you can make your best (and most special) clients feel valued, pampered and appreciated. Studies have been done, and get this--that reveal that at any given time there is 20 percent of the population who will PAY MORE for Platinum and VIP treatment. Yes, you read right. These clients will pay YOU to treat them like the Platinum Clients and VIP clients they already are.
Let me give you an idea in my own business of how I've structured it. In my coaching and mentoring programs I only work one-on-one with my ideal clients who have been accepted into my Brilliant Success Private Platinum Program. These are clients who understand the value I bring to our coaching relationship and who want time with me on a one on one basis. Because they desire one-on-one time with me via coaching calls and private one day intensives with me over the phone or in person, I give them uninterrupted laser focused time on them and THEIR business.
There is an application process and a commitment the client makes to me and I make to them at this level that ensures amazing success in the client's business. When a client invests in themselves at a Platinum level, transformation begins to take place for both the client and the coach. I'm not going to let my Platinum Clients slide and not live up to their full amazing potential as the Phenomenal Women Entrepreneurs they are.
There is still plenty of access to me in my Platinum Group Programs, as well as the Workshops and Classes I'm conducting. I'm not out of the picture; I'm just not available for one on one coaching and mentoring unless you are in my Brilliant Success Private Platinum Program.
I believe in investing in myself to get the best results I can as fast as possible. I can't do it alone. No one can. Why not indulge and pamper myself as I grow my business globally?
Now, you can do something "Platinum" for your own clients. It can be as simple as hosting a cocktail reception or dinner once a year for your most valued clients. I know of one Real Estate Agent who throws a big dinner party at a very popular Mexican food restaurant each year for every client who has bought a property from her in the past year. It's always a resounding success.
Try getting creative with your own business and see what you can do to make your clients feel special, pampered and appreciated--Especially the top 20 percent who bring you 80 percent of your revenue each year. You can't do too much for these valuable clients--especially in today's economic climate.